When people +
spaces connect, great things happen
Connected Life is grounded in the belief that when people and spaces connect, great things happen. It highlights Arada’s commitment to creating spaces that unleash the full potential of people, leading to happier, healthier, more sustainable and more meaningful lives.
These connections have a ripple effect, extending beyond to entire ecosystems, and contribute to a better quality of life for all.
our principles
To help us deliver Connected Life we have three principles that guide how we look talk feel and behave – with all people and across all touchpoints.
we are dynamic
When people and spaces come together they add up to more than the sum of their parts, we seek the unexpected the unproven the potential that waits for the right connection. In every moment we look forward give our best and inspire others to do the same.
We are listening learning and adapting.
we deliver
Connected Life is not just what we say it’s what we do – and each of us takes every chance to live up to this promise together we make things happen through collaboration and teamwork.
We are focused collaborative and responsible.
we care
People and their lives are at the heart of everything we do. From employees to customers to government. We invite others in taking time to think understand and anticipate their needs – then find ways to delight by exceeding expectations every time.
We are kind thoughtful and even surprising.
our brand design system
As its business matures, Arada evolved its brand to create a new brand identity and a vibrant and energetic design system that allows us to not only tell our exciting story, but also bring our personality to life through a vast range of digital and physical experiences.
This is a practical guide to applying our new design system across the business.
Download our most requested assets below.
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